Semantic Search
Semantic Search
Semantic Search is a data searching process that aims to not only follow keywords but determines the contextual meaning and intent of the search. People say things and query in different tones, languages, and ways, which means search can possess ambiguity, rising the need to grasp the bond between words as explained by NLP Australia.
Semantic search enables your apps to perform deep searches by understanding the user’s intent and the context through their search queries
Semantic Search
Semantic Search is a data searching process that aims to not only follow keywords but determines the contextual meaning and intent of the search. People say things and query in different tones, languages, and ways, which means search can possess ambiguity, rising the need to grasp the bond between words as explained by NLP Australia.
Semantic search enables your apps to perform deep searches by understanding the user’s intent and the context through their search queries
Roles of NLP and NLU in Semantic Search
Natural Language Understanding (NLU) and Natural Language Processing (NLP) are both commonly-confused technologies that make search more vibrant and ensure desired results. When it comes to semantic search, intelligence is a core concept and these two technologies help maintain a viable level of intelligence.
NLP goes beyond the established meaning and processes a natural language into a format understandable by computers. Such processing includes work like stemming, spelling correction, normalization, and other applications of NLP.
NLU’s purpose is to understand communication behind a block of natural language. NLP performs tasks that identify nouns and verbs in text or important aspects in text.
Importance of Semantic Search for your business and users
You don’t want your user to feel dissatisfied and thrown away. From your end goal perspective, you want the user to finalize a deal on your site but that shouldn’t be the only aspect emphasized. You should adopt semantic search for your user to have product or information easily; the easier it is to navigate your site, the likelier it is for you to have a loyal user. Contextual Semantic Search will help make their experience personalized as well as will allow them to find their way to your site straight away via NLP techniques.
Attention to your offered digital experience means building your users’ trust. AI Australia says that driving traffic to your site is just the surface; make your site attractive and seamless with on-point relevancy and meaning.
Semantic Search and SEO
In the past, online search was keyword-based, today it is building up to intent, meaning, and context. The struggle now is not only to appear first on a Search Engine Results Page (SERP) but also to serve information the user is searching for. Now semantic search offers that in multiple ways including image search and voice search technology.