Data Analytics and Finance A promising partnership

Data Analytics and Finance: A promising partnership

Data analytics has enabled financial services firms to develop better client relationships, offer innovative products on a larger scale, and compete in the market with offerings perfectly tailored to consumer needs. Integrating real-time data sources enables businesses to profit from IoT, the financial market, and real-time status, optimizing these synergies. Continue reading to learn how businesses are utilizing financial analytics to boost their competitive advantage.

What constitutes a successful data and analytics strategy in Finance?

Each business must determine what data and analytics mean to them and what initiatives (projects), funds, and resources are required to seize the opportunity. The primary steps in data and analytics strategy development are to:

  • Establish the strategic impact of data and analytics on the organization’s mission and goals first.
  • Prioritize your actions in order to achieve your business goals using data and analytics goals.
  • Create a strategic data and analytics plan and implement it with initiatives, programs, and services using a uniform and up-to-date operating model.
  • Describe your data and analytics approach, its effects, and results to gain buy-in for implementation.


Financial services firms are increasingly exploiting the huge amounts of data available to them to obtain information and enhance decision-making. The usefulness of financial data services is being unlocked by three trends.

1. Cloud-based data

Legacy on-premises systems have various constraints, including a lack of data access, inability to legally access essential third-party data, and inability to scale quickly. Because of this, businesses across many sectors—not just finance—are migrating to the cloud. Financial services firms may expand their operations while maintaining security thanks to the cloud’s special features.

*Semi-structured data, necessary for real-time analytics, might well be managed with ease by contemporary platforms like Futuristech.

2. Collaborative data analysis

When it comes to financial data, security comes first. However, in today’s highly technologically advanced world, financial services providers must be able to immediately and effortlessly share data with one another so that customers can manage their accounts when needed. Financial institutions must collaborate in order to facilitate services.

*Information from credit agencies must be shared with banks for the approval of accounts and loans.

3. Modern Data Approaches

Modern data approaches are becoming more prominent, allowing financial services organizations to enhance their business intelligence and analytics. These strategies enable businesses to make more effective and productive use of the data at their command.

Data democratization: Financial services firms are introducing cloud data platforms that act as a single source of information and result in either a uniform view of data across products, companies, and relationships.

Alternative data insights: Today’s financial services companies may learn a lot from third-party statistics from different networks, apps, and websites.

Strengthening capabilities for financial data analysis: Financial services firms are implementing increasingly powerful data analytics tools so that their employees can perform business intelligence and act rapidly on findings.


Let’s examine a few actual examples of data analytics services in Australia to understand how financial services firms may utilize data to enhance their functioning.

· Client analytics

Organizations may target prospects more precisely and communicate with customers more effectively with the help of customer analytics to grow their business. For instance, businesses can monitor client journeys, categorize customers based on interests or demographic information, and identify patterns in customer retention.

· Risk assessment

Risk analytics enables businesses to better manage risks, detect and address different risks, and adhere to regulatory obligations. Creating fair-lending risk evaluations and sales practices assessments, as well as tracking relevant KPIs, are two examples.

· Business strategy analytics

Finance-related businesses can use business strategy analytics to make better decisions across a range of domains. For instance, they can produce benchmark and maturation assessments, pinpoint methods for luring and keeping talent, and find chances for both new product development and expanding existing product markets.

Finance-related Applications of Data Analytics

The numerous applications of big data analytics in finance by businesses can be categorized into three main groups:

  1. Methods for enhancing the client experience by utilizing demographic information, behavior tracking, and purchase histories to provide tailored financial services, such as providing product recommendations.
  2. Techniques for boosting the effectiveness and quality of business processes, such as automated trading processes and credit risk assessment.
  3. Methods for swiftly recognizing and reducing potential risks in order to reduce financial exposure and take advantage of financial possibilities.

Knowing the opportunity that data analytics brings for their clients and their industry is crucial for accountants and finance professionals. Accountants with experience in data analytics are qualified for a far wider range of roles in finance. The increasing use of data analytics in organizations broadens the professions’ duties while elevating the significance of their contributions to the formulation of business choices.

How does Futuristech make it possible for financial services companies to utilize the benefits of analytics?

The Futuristech Financial Services Data Cloud enables banks, brokerages, insurers, and financial technology firms to quickly and securely collect, save, evaluate, and exchange data.

  • You can use your data to create tailored experiences, increase business efficiency, and reduce risk.
  • Data analytics consulting services eliminate data silos, allowing you to access all of your data from a single, globally accessible platform.
  • It enables you to securely share live, governed data from numerous on-premises and cloud-based systems, across lines of business and subsidiaries, and with partners, all while fulfilling compliance and regulatory objectives.


The investments in technology and talent that businesses must make to enjoy the benefits of business analytics are enormous. The critical question for firms now is how to make the necessary technology and personnel investments work best for them in order to help them position themselves competitively.

Futuristech believes that the desire and demand for expensive tools and specialized expertise lead to the sharing of analytical services across business functions. In many respects, shared services might offer the best means of getting beyond the main challenges standing in the way of a corporation using business analytics.


Leave a Comment

Your email address will not be published.

Scroll to Top